Joseph Vito DeLuca

Joe, American born, now makes his residence in Berlin, Germany where he does PR within the capital city's burgeoning tech scene. In addition to Germany, he has experience in the US, UK and Italy that spans the professional world and academia. Armed with a BA in Journalism/Mass Communication and an MA in Integrated Marketing Communications from St.Bonaventure University, Joe has a wide array of skills encompassing, social media, online writing, public relations, copywriting, online marketing and mobile advertising. His professional background spans the advertising, gaming, mobile, education and sports industries.

Recent Articles by Joseph Vito

(Icon SMI)

Hockey Gods, Please Bring Babcock to Buffalo

So the lottery balls didn’t bounce in favor of the Buffalo Sabres and they miss out on Connor McDavid – big deal. The Sabres still have the opportunity to select […]

by · April 27, 2015 · 0 comments · Buffalo Sabres
(Greg M. Cooper-USA TODAY Sports)

The 5 Best Stanley Cup Playoffs Commercials

The temperatures are rising, the sun has returned and the flowers are beginning to blossom. That can only mean one thing: it’s time for playoff hockey! In order to get […]

by · April 14, 2015 · 0 comments · Top 10 Lists
Picks like Sam Reinhart will now get tested at the combine in Buffalo the next two seasons. (Bill Streicher-USA TODAY Sports)

Don’t Blame Sabres Fans, Blame the NHL

By now, you’ve heard your fair share of commentary relating to Buffalo Sabres fans cheering against their team. Everyone from the media and players to other fans have chimed in […]

by · March 28, 2015 · 0 comments · Buffalo Sabres
Lemieux overcame incredible odds to dominate the 1992-'93 season. (Tony McCune/Wikimedia)

NHL Draft Lottery: How Often Does Last Equal First?

With so much talk about Jack Eichel and Connor McDavid, tanking and the NHL Draft, lets take the time to examine the history of the NHL Draft Lottery. What are […]

by · March 16, 2015 · 0 comments · NHL Entry Draft
Most Intriguing Landing Spots for Eichel & McDavid

Most Intriguing Landing Spots for Eichel & McDavid

As we inch closer to the end of the season, and the “McEichel” race heats up, now is a great time to have some fun and project where the dynamic […]

by · March 1, 2015 · 12 comments · NHL Entry Draft
Tim Hortons and Gatorade featured as advertisers in NHL 15

Broadcast, Online & Emerging Hockey Advertising

In part one of our series on advertising in hockey we chronicled rinkside advertising, including rink board displays, on-ice ads and jersey and arena sponsorship.  We continue our journey through the […]

by · February 22, 2015 · 0 comments · The Business of Hockey
On-Ice ads in Finland (Ilari Savonen)

A Brief History of Rinkside Advertising

With it being expected that the NHL will feature ads on jerseys during the World Cup of Hockey, now is a great time to look at how the worlds of advertising […]

by · February 11, 2015 · 0 comments · The Business of Hockey
Hockey in Distant Places

Hockey in Distant Places

Hockey is always referred to as a global game, and given the World’s shrinking boarders of today, that couldn’t be a truer statement. While North America and Northern Europe usually […]

by · January 26, 2015 · 0 comments · International Hockey
Venues such as the BB&T Center may find themselves filled with a new fans very soon. (Robert Mayer-USA TODAY Sports)

Booing, Tanking & Fandom

As we approach the all-star break, races are heating up. Teams are jockeying for position. Transactions are being made, shaping the second half of the season. Games are being won […]

by · January 19, 2015 · 6 comments · Buffalo Sabres
(Photo by Marissa Baecker/Shoot the Breeze)
Sam Reinhart of the WHL's Kootenay Ice will be expected to lead the way offensively and is also a candidate to captain Team Canada at the 2015 world juniors.

Buffalo Sabres’ Sam Reinhart Delivers For Canada at WJC

Heading into the World Junior Hockey Championship, Samson “Sam” Reinhart was expected to be one of the players crucial to the success of Team Canada, and he certainly delivered. He […]

by · January 6, 2015 · 0 comments · Buffalo Sabres
Jokerit Plays against Ak Bars on 11 December 2014 in Kazan, Russia.

Riches, Rubles & Russian Hockey

As the Russian Ruble continues to plummet, the Kontinental Hockey League’s future hangs in the balance. The Russian-based league once considered to rival the NHL is now fighting to stay […]

by · December 30, 2014 · 0 comments · International Hockey, KHL
Picks like Sam Reinhart will now get tested at the combine in Buffalo the next two seasons. (Bill Streicher-USA TODAY Sports)

Will Another Buffalo Sabre Become a World Junior Hero?

Last year was the year of Rasmus Ristolainen, as he upset host nation Sweden with an overtime goal in the gold medal game. Could another Buffalo Sabres player rise to […]