Jason Bonsignore, Opportunity Lost

Google the name Jason Bonsignore and words will appear like bust, failure and disappointment. One phrase that is not considered is opportunity lost.

Bonsignore will live in folklore as the greatest disappointment in draft history for the Edmonton Oilers. Ultimately, he never lived up to the lofty expectations placed on him.

Jason Bonsignore: The Good Times…

Jason Bonsignore

Jason Bonsignore (Rick Stewart /Allsport)

A fresh faced American kid was uprooted from his home in Rochester, New York  the year before. However, he was already playing in his second season with the Ontario Hockey League (OHL) for the  Newmarket Royals. Newmarket, like Bonsignore, was in their second year of operation after moving from Cornwall, Ontario. The Royals pinned their hopes on youngsters like Aaron Brand, Jim Brown, Paul Andrea, Todd Walker and Bonsignore.

Out of all that promise, only Jason Bonsignore played in the NHL at all. That would be an added burden for an already struggling franchise. Following a crushing first round exit at the hands of the Sudbury Wolves the year prior, Newmarket struggled out of the gate. The Royals eventually traded Bonsignore to Niagara Falls where he would join future Oilers captain Ethan Moreau. Bonsignore finished the season with 22 goals and 86 points in 58 games between Newmarket and Niagara Falls in his draft season.

At the time, NHL scouts were envious of the Eric Lindros trade because of his size and ability. Mario Lemieux was another big bodied skilled center who had just captained the back-to-back Stanley Cup champion Pittsburgh Penguins. Knowing it would now be difficult to acquire such talent via trade, teams shifted to the draft where players of that body frame would be earmarked as valued commodities. This would give teams the luxury to place these players in their bottom six while they worked on their skill sets so someday they could become top six players.

Then there was the draft…..

This would be the fate of Bonsignore on the morning of June 28th 1994.

After Ed Jovanovski of the Florida Panthers was selected first, Bonsignore would make his way onto the stage a few picks later as the 4th selection of the Edmonton Oilers. The Oilers also held the 6th overall selection which they used on Oilers folk hero Ryan Smyth. Ethan Moreau, Bonsignore’s teammate in Niagara Falls, would go 14th overall to the Chicago Blackhawks who pegged him as a top 6 power forward.

In an attempt to supersede a rebuilding market in Edmonton, Sather and the management group drafted what they felt were two franchise cornerstones in the 1994 draft to compliment forwards Joe Hulbig (13th – 1992), Jason Arnott (7th – 1993) and Nick Stajduhar (16th – 1993). They were expected to join a rebuilding group around Doug Weight (acquired from NY Rangers), Todd Marchant (acquired from NY Rangers) and David Oliver (144th – 1991).

The Oilers And Bonsignore Never Saw Eye To Eye

History would rumour that the team was set on Radek Bonk who was unavailable by the time the Oilers made it to the podium that morning and were stuck between junior scoring sensation Jeff O’Neill and Jason Bonsignore but they chose Bonsignore because of his size. In Bonsignore’s own words, a conversation with Edmonton media members Robin Brownlee and Gene Principe, the issues with the Oilers started on the draft floor.

 

I don’t mind talking about this stuff now but it’s been a sensitive issue for a lot of years. I mean Glen (Sather) just never seemed to, I mean one of the first things he ever said, I mean he never even said hello, was, ‘I’m not going to give you a million dollars.’ It was like, nice to meet you, too. (- Brownlee, OilersNation)

Bonsignore was also quoted saying Sather had pulled him into his office during training camp and told he was out of shape and would be fined if he hadn’t lost 10lbs in a 3 day period. He was also unfairly given a tryout being earmarked to spend the year in the minors playing for Oilers farm team in Cape Breton of the AHL.

My version of a bust is someone who maybe didn’t deserve to be in the situation they were in. I kind of feel like up until the point where I played for Edmonton I kind of deserved to be where I was and was in the right situation there as far as where I was drafted and everything. I was proud of that. It just never got off on the right foot with Edmonton and that’s not to say that I wasn’t excited about going there or the opportunity or the history it’s just for whatever reason it didn’t work.”(Gene Principe, Kukla’s Korner)

Bonsignore is guilty in his own words of being naive about the work ethic it would take to be a professional hockey player and take that step from the AHL to NHL, but in many ways didn’t get a full season shot with the Oilers to really show his abilities, whether it was deserved or not. It’s very difficult to gauge a prospect when you are changing their environment on a month-to-month basis as evidenced by the fact he never played in the same city for a full season.

Upon his draft he would split the 1994-95 OHL campaign with Niagara Falls and a deep Sudbury Wolves that would eventually lose out in the conference finals. He would also play one NHL game with the Oilers scoring his first career NHL goal. In 1996, he would play under 20 games each with Sudbury (OHL), then with Cape Breton (AHL) and Edmonton (NHL). bouncing between teams without a clear cut developmental direction from the organization, which wasn’t rare for the Oilers during this time.

Things turned even worse….

 

In his final season as a member of the Oilers, Bonsignore made an effort knowing his window to make the Oilers roster was nearly shut. He came into camp in the best physical shape of his career. Kelly Buchburger, a fitness fanatic in his own right, drew praise towards the young man’s efforts to correct his mistakes and correct what his biggest detractors felt were his pitfalls. Unfortunately management already made up their minds on the prospect. Bonsignore was demoted from training camp after playing in one game.

Well he said, ‘You’re not good enough to play right now. You’re not good enough to play at this level.’ And I said ‘Well I feel like I am.’ I had 21 goals as a rookie, and he says, ‘You’re just not good enough.”(Brownlee, Oilersnation)

Finally a trade and more bouncing around

In December of 1997, Bonsignore was finally traded along with defenseman Bryan Marchment and another failed development forward Steve Kelly to the Tampa Bay Lightning for defenseman Roman Hamrlik and forward Paul Comrie. After playing only 21 games for the Oilers organization at the NHL level, the Oilers gave up on the 4th overall selection in 1994. He would go on to skate in 79 NHL games in total between Edmonton and Tampa Bay. That was more than Allison, Hulbig, Stajduhar, Descoteaux, Riesen and Henrich combined.

Bonsignore would go on to play for a multitude of minor league franchises in Hamilton, Cleveland, San Antonio and St. John’s before taking a hiatus from the game for two years starting in 2000. He would return for the 2002-03 season in the AHL which he split between Springfield and Lowell registering 26 points in 49 games. In 2003-04 after being unable to secure a two-way deal between an NHL franchise and it’s minor league affiliate Bonsignore would spend the next four seasons in the ECHL before a short stint in the SM Liiga of Finland. Jason Bonsignore would end his career playing for the New Jersey Devils ECHL affiliate in Trenton in 2008.

After His Career

Upon retirement, along with his father Gene, he would go on to create his own motorsport promotion under the Jason Bonsignore racing banner and revitalized the Champion Speedway in Oswego, New York known as the East Coast Speedway. Through various philanthropic efforts Bonsignore would be known as the man who reinvigorated various communities in the New York area from his work on the raceway including Action Park East. He also created an amusement park in one of the suburban areas of New York.

The Oilers looking back missed a lot of opportunities…

There is no way some of these players such as Kelly, Allison and Bonsignore should have floundered as prospects on an NHL roster with the talent they possessed in junior. The fault lies in the organization’s player development which was so poor following an era that saw them draft and groom future Hall of Fame caliber players like Mark MessierGrant FuhrGlen AndersonJari KurriPaul Coffey and Kevin Lowe.

Maybe Bonsignore never should have been taken lower in the draft. Don’t blame the young man who was given an unfair opportunity. However, blame the organization that failed to develop and harness his raw talent like so many others in that forgettable era of Oilers draft history.

=========================================

Other notable 1st round disappointments from 1994 include:

7th – G Jamie Storr (Los Angeles) – 219GP

9th – R Brett Lindros (NY Islanders) – 51GP 2G 5A 7PTS

10th – D Nolan Baumgartner (Washington) – 143GP 7G 40A 47PTS

15th – R Alex Kharlamov (Washington) – never played

16th – G Eric Fichaud (Toronto) – 95GP

20th – L Jason Botterill (Dallas) – 88GP 5G 9A 14PTS

21st – G Evgeni Ryabchikov (Boston) – never played

22nd – D Jeff Kealty (Quebec/Colorado) – never played

23rd – D Yan Golubovsky (Detroit) – 56GP 1G 7A 8PTS

24th – L Vadim Sharifijanov (New Jersey) – 92GP 15G 21A 37PTS

Shane Sander

Shane Sander

Edmonton Oilers Writer at The Hockey Writers
Shane Sander is a regular contributor for the Edmonton Oilers on TheHockeyWriters.com. Follow Shane on Twitter @SanderTHW or on Facebook via The Hockey Writers fan page.
Shane Sander

4 Comments

  1. Great article, thank you.

    Rochester NY is my hometown, so I maybe had a biased interest in Bonsignore’s career and agree that he wasn’t given a fair shake. I was 13 when he was drafted, and later of course followed the successes of hometown sons Brian Gionta and then Ryan Callahan who both went on to what is called “success” in the NHL, and as team captains at that.

    I do wonder, though, about the heart of the argument here. Are you suggesting that the Oilers’ development programs are dangerously ineffective, and that terrible player development can/should be blamed for a number of organizational failures in NHL history, or are you suggesting that the Rangers should fire Glen Sather?

    Interesting to note when looking at the 19 subsequent 4th overall picks that they are mostly awesome players, and they seem to be more frequently awesome as you move forward. Except for Luongo, who is probably the most awesome one (not to take anything away from Weiss, Ladd, Kane, Pietrangelo, Backstrom, or young bucks who haven’t developed yet). Would you say that player development as a whole has improved since the mid 90s? Or is this too small a sample size to make a claim? List below for quick reference if interested.

    Other 4th overall picks include:
    1995 – Chad Kilger (firefighter)
    1996 – Alexandre Volchkov (bounced around juniors and minors for years, finally got 3 NHL games, was sent back down, left for Russia and never came back)
    1997 – LUONGO! (Almost destroyed by Milbury, almost destroyed again, but finally back where he is wanted.)
    1998 – Bryan Allen (having a career year with Anaheim as we speak, also once broke Zetterberg’s leg)
    1999 – Pavel Brendl (minors forever, lil bit NHL, traded, minors, traded, minors, left for Europe)
    2000 – Rostislav Klesla (played defense for a few hundred games but recently quit after being traded this past deadline from PHO to WAS and the next day from WAS to BUF)
    2001 – Stephen Weiss!
    2002 – Joni Pitkanen!
    2003 – Nikolay Zherdev (good but not awesome, wanted more money than he’d be given, went to Europe)
    2004 – Andrew Ladd!
    2005 – Benoit Pouliot (meh)
    2006 – Niklas Backstrom!
    2007 – Thomas Hickey (young D, did his time in AHL, worked through injuries, playing every night for Islanders)
    2008 – Alex Pietrangelo!
    2009 – Evander Kane!
    2010 – Ryan Johansen (too soon, but coming around already)
    2011 – Adam Larsson
    2012 – Griffin Reinhart
    2013 – Seth Jones

    • Shane Sander Shane Sander says:

      Dan — glad to see you have some hometown pride, I hope you haven’t forgotten about Rory Fitzpatrick who almost got himself voted into an NHL All-Star game before the league stepped in and removed him from the open ballot!

      To answer your question, the heart of the argument is that the Oilers player development strategy is to blame, not only for Jason Bonsignore but; Steve Kelly, Matthieu Descoteaux, Michel Reisen, Michael Henrich, Jani Rita, Alexei Mikhnov and Jesse Niinimaki. Even Doug Lynch was a reasonable player that should have amounted to something at the NHL level.

      All of these players should have been at the very least fringe NHL players, there is no way an organization can miss on 6 straight 1st round draft picks and 8 in a total of 9 years. The exceptions being Ales Hemsky (2000) and Ryan Smyth (1994).

      The first 5 years upon a players draft year are immensely important to their development. This is where you can break and make an NHL player.

      As you said, the 4th overall pick usually leads to an “awesome player”. The 4th overall pick should almost certainly be an impact NHL player. In fact any top 10 pick should be an impact NHL player as your in can’t miss territory.

      I’ll take you one further. Imagine what the combination of having a 4th and 6th overall pick has meant in the last 5 drafts:

      2013 – Seth Jones, Sean Monahan
      2012 – Griffin Reinhart, Hampus Lindholm
      2011 – Adam Larsson, Mika Zibanejad
      2010 – Ryan Johansen, Brett Connolly
      2009 – Evander Kane, Oliver Ekman-Larsson

      And just for funsies….

      2003 – despite Nikolai Zherdev and Milan Michalek going, Thomas Vanek, Ryan Suter, Brayden Coburn, Dion Phaneuf, Jeff Carter were all available within range.

      That’s a lethal combination in all those years and half of that is scouting and drafting too. Scouting has improved as has the process of player selection at the draft. It’s not a small sample size, it’s a large sample you can watch trend upwards.

      But all in all, it’s not what you get it’s what you make of it. The Oilers made nothing of it in the 1990s.

      – Shane

  2. Darrin Hayes Darrin Hayes says:

    It’s a good point, they really seemed to drop the ball and mis-handle him. I think he could have been a key on that team.

    • Shane Sander Shane Sander says:

      Darrin I agree. You can argue with stats but at the end of the day the Oilers player development strategy failed them once again. See above comment for more information.

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