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NHL releases new female jerseys

All I can think is:

 ”WTF”

Who does the demographic research on this stuff? 

Who thinks this is what women want? 

Most importantly let me see the one woman that wants to buy this jersey:

Only $69.99 on Shop.NHL.com

I am slightlyoffended that this is the stance that the league has taken with marketing towards the female fan base.  I admit that I am okay with the female cut jerseys for some that don’t want to wear a real jersey; but even that took some time to rub off on me.  

Maybe it is just me but I feel that if you are going to wear a jersey then WEAR A JERSEY. 

Me in my Red Wings Nicklas Lidstrom jersey

Am I the only one that feels that these new jerseys in some ways deface what the logos and the team colors represent? Am I the only female that feels that the league has placed us all in a “Oooo look! It’s shiny!” category?

Makes my time spent going to school for Sports Management kind of feel like the ultimate joke…

Monica McAlister
An avid hockey lover that grew up in Michigan and lived in the Washington D.C. area while going school for Sports Management. Volunteer with the American Special Hockey Association (ASHA); and follows as much SM-liiga and Elitserien as possible along with the vast array of North American leagues.

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