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Business of Sports: Beijing Winter Olympics 2022

Cheddar News brings the latest from the Beijing 2022 Winter Olympics
Friday, Feb. 18 @ 4:30pm ET

This 30-minute event gives you a one-of-a-kind, inside look at the business aspects & impact of the Olympic Games.


The 2022 Winter Olympics has made headlines – for reasons that aren’t the ‘norm’ as far as the Olympics go. This year brings several new events. Some of these arise in hopes of improving gender equality in the Games. Others are entirely new winter sporting events, including monobob and freeski Big Air competitions.

However, there’s some negative press coming from this year’s Winter Games. The Chinese government has been said to be overreaching in their surveillance of attendees and participants, and with COVID still affecting countries far and wide, Olympians are also experiencing the Games like never before. These topics and more are expected to be part of the discussion in the upcoming Cheddar Business of Sports Olympic Special.

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