A Brief History of Rinkside Advertising Eugene Helfrick | February 8, 2026 *This archive was originally written by Jeff Seide Attend any NHL game today and you’ll be bombarded by colorful ads from large corporations. From arena sponsorship signage to dasher board…
3 Flyers’ Jersey Sponsorship Options for 2022-23 Bobby Bader | August 24, 2021 Well, the time has finally come for the Philadelphia Flyers to add patches to their jersey in the name of advertising sponsors. As it was first reported by Sportico.com, the…
The Imminent Arrival of NHL Jersey Ads Tony Wolak | May 10, 2017 When you enter an NHL arena, you’ll notice that there are ads on just about every surface that will allow for it – just look around next time you attend…
Maple Leafs Minute: NHL Jerseys & Corporate Sponsorship Nicco Cardarelli | August 21, 2015 With the NHL and Adidas coming to terms on a new apparel deal (starting in 2017-18), it seems almost inevitable that the NHL is moving closer towards having advertisements and…
“Because It’s The Cup” Commercials Miss The Mark Geoff Rosenthal | March 29, 2012 Two years ago, the NHL marketing team took sports commercials to a new level by introducing the “History Will Be Made” ad campaign. Combining some of hockey’s most famous moments…