Allison Dawe

I am a sports marketing professional with a solid work history at the ECHL, AHL and NHL level. My experience includes coordinating sponsored promotions and facilitating community outreach events, game day programming, and fundraising initiatives for major and minor league hockey teams and Division 1 college athletics.

Author's Posts

Coyotes Target Hispanic Market Expansion

October 10th, 2019 When Alex Meruelo became the owner of the Arizona Coyotes this past summer it became clear that the team was on a new course. This was not only a breakthrough for the Coyotes but for the entire NHL as Meruelo became the first Hispanic majority ownerin the league. It’s amazing that in 2019 that there is a lack of diversity in the...

Coyotes Have a Fresh Mindset for 2019-20

October 5th, 2019 From the very first day of preseason, Arizona Coyotes general manager and President of Hockey Operations John Chayka has been vocal about the mentality and mindset he envisions for the team this season. This offseason has been a critical time for the team and, now with the preseason behind them and with a finalized roster, the Coyotes...

Coyotes' Adin Hill Chasing NHL Roster Spot

September 27th, 2019 When the Arizona Coyotes selected Adin Hill as their 76th pick in the 2015 NHL Draft some would argue they saw their future No. 1 goalie. The 23-year-old Calgary native building a young core is something the club has been focused on and this has certainly been showcased each year at the draft. Is Hill the...