Luke Tully

Luke Tully recently joined The Hockey Writers. He runs his own blog puckbiz.com and also contributes content to another sports business site. Follow him on twitter @LukeTully.

Author's Posts

Reebok-CCM and Top NHL Draft Picks

July 1st, 2013 At the end of May, projected top three picks Nathan MacKinnon, Seth Jones, and Jonathan Drouin all signed equipment deals with Reebok-CCM. Had Jones stayed in the top 3, it would have been 3 out of 5 years Reebok-CCM swept the top 3. The practice of signing players before their draft date is now common within the industry, let's take...

Jay-Z and Seth Jones

July 1st, 2013 We first learned of Jay-Z's interest in Seth Jones from the New York Post, "The next target for Jay-Z’s Roc Nation Sports banner is potential No. 1 NHL draft pick Seth Jones, according to sources. The son of Nets assistant coach and former Nuggets player Popeye Jones is already repped by CAA, Roc Nation’s partner. But sources said...

The Season That Was in Social Media

June 14th, 2013 As the lockout-shortened NHL season is coming to a close, let's take a look back at some of the new things we saw from NHL social media. And before we start, it should be noted most of the creativity when it comes to social media is done by teams trying to advance their market share; teams like the Montreal Canadiens don't need to do...

NHL: Record Ratings and Attendance, But Apparel Sales Apparently Down

May 13th, 2013 Licensed apparel sales for the NHL during the first quarter were down by more than 25% says SportsOneSource researcher Matt Powell, a sporting goods research and analysis group, in a newsletter. The analysis group studies both online and physical store retail data. So are the lack of sales a sign of a fan protest towards the...