Posts About "Business of Hockey"
Are Monthly Passes the NHL's Next Ticketing Innovation?
September 30th, 2019 Over the past few weeks, stories about the worries of NHL attendance have been drastically overstated. It all started with a Canadian Press article that claimed NHL teams were worried fans would rather stay home and watch the games in lieu of going to the arena. The Associated Press cited the rebuilding Detroit Red Wings as their main...
NHL Should Allow Sponsored Logos on Team Jerseys
September 29th, 2019 How do you grow revenue if you are the NHL? Continuing growth is rather difficult to do in any business and the way the NHL has gone about it has been rather smart with new partnerships, expansion franchises, and gambling partnerships. While new revenue sources are always difficult to uncover, there is one staring the NHL in the face:...
NHL Business Line: Looking to Help Build Stars' Profiles
September 27th, 2019 Next Wednesday the NHL drops the puck on its 2019-20 season and with that date hurling towards us the league has had a flurry of newsworthy items. This column, NHL Business Line, will be a weekly publication that takes a look around the business of hockey and reports back noteworthy pieces. Some of this week's top items include the...
What California's New NCAA Law Means for College Hockey
September 13th, 2019 Compared to other major North American sports, college hockey lacks influence and attention, as the sport's top talents are already either playing professionally or in a multitude of major-junior leagues. College hockey may not carry the same weight as college football or college basketball in developing their sport's next young stars,...
NHL Game Jersey Sponsorship: 'Low Hanging Fruit' Revenue Source
March 24th, 2019 Sponsorship advertising on team jerseys is not new to the NHL. The idea was test marketed by the league at The World Cup of Hockey in 2016. SAP, the German multinational software company, and an NHL corporate marketing partner, was the sponsorship advertiser for all the competing teams’ jerseys. This decision prompted widespread...
NHL Franchises Decide to be "Win Maximizers" or "Profit Maximizers"
March 11th, 2019 Before and during the NHL Trade Deadline, franchise decision-makers are forced to evaluate some factors that will affect the direction the organization will take for the remainder of the season. First and foremost, they need to decide the team's chances of nailing down a playoff spot and what are the prospects of playing in multiple...
