April 8th, 2017The NHL recently decided to continue league play instead of shutting down and allowing players to participate in the 2018 Olympic games in South Korea. Apparently, the NHL does not see the upcoming Olympics as critical for the league. South Korea is a thriving nation to be sure, but it is a tiny fraction of China, the 2022 host. Is...
October 5th, 2016While the World Cup of Hockey was met with mixed reviews, the NHL's marketing around the event and its ability to relate it back to its original product offering (the NHL season) is spot on. Check out the After They Play for the World, They Play for You spot: Creating an Integrated Message
As you can see, the NHL not only...
