• HOME
  • NHL Teams
    • North Division
      • Calgary Flames
      • Edmonton Oilers
      • Montreal Canadiens
      • Ottawa Senators
      • Toronto Maple Leafs
      • Vancouver Canucks
      • Winnipeg Jets
    • East Division
      • Boston Bruins
      • Buffalo Sabres
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Washington Capitals
    • Central Division
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Florida Panthers
      • Nashville Predators
      • Tampa Bay Lightning
    • West Division
      • Anaheim Ducks
      • Arizona Coyotes
      • Colorado Avalanche
      • Los Angeles Kings
      • Minnesota Wild
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Vegas Golden Knights
  • Headlines
  • NHL Rumors
  • NHL Prospects
  • World Juniors
  • Archives
  • Podcast Network
  • More…
    • CHL
      • Ontario Hockey League
      • Quebec Major Junior Hockey League
      • Western Hockey League
    • Columns
    • Women’s Hockey
    • Other Leagues
    • NHL Entry Draft
    • Books
    • NHL History
  • Log in
The Hockey Writers
  • Site Index
  • NHL Salary Caps
  • Hockey 101: A Beginner’s Guide
  • Join Our Team
  • Free Newsletter
  • Store
  • Log in
The Hockey Writers
  • HOME
  • NHL Teams
    • North Division
      • Calgary Flames
      • Edmonton Oilers
      • Montreal Canadiens
      • Ottawa Senators
      • Toronto Maple Leafs
      • Vancouver Canucks
      • Winnipeg Jets
    • East Division
      • Boston Bruins
      • Buffalo Sabres
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Washington Capitals
    • Central Division
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Florida Panthers
      • Nashville Predators
      • Tampa Bay Lightning
    • West Division
      • Anaheim Ducks
      • Arizona Coyotes
      • Colorado Avalanche
      • Los Angeles Kings
      • Minnesota Wild
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Vegas Golden Knights
  • Headlines
  • NHL Rumors
  • NHL Prospects
  • World Juniors
  • Archives
  • Podcast Network
  • More…
    • CHL
      • Ontario Hockey League
      • Quebec Major Junior Hockey League
      • Western Hockey League
    • Columns
    • Women’s Hockey
    • Other Leagues
    • NHL Entry Draft
    • Books
    • NHL History
Home
Uncategorized

THW Ezoic Review

By Dean Plunkett July 17th, 2017

Facebook Twitter LinkedIn WhatsApp

Do you run a website and struggle with revenue optimization? 

As online publishers, we all strive to deliver the best content AND the best experience to our audiences…and that HAS to include the advertising we use. Up until recently, independent online publishers had to rely on their own gut instincts or the advice of fly-by-night “ad partners” who promised the world and under-performed.

Well, that struggle is now over and the solution is one name — Ezoic. Here’s how we doubled our mobile revenue simply by using continual, automated testing from Ezoic.

If you want to head straight over to Ezoic’s AI system, just follow this link, but I urge you to read our story and, if you like, ask me any questions you may have.

Giving Ezoic a Try

At The Hockey Writers we’ve tried many advertising networks over the years. Some have worked out just well enough, while the majority have fallen flat — they all promise to beat existing rates easily without actually knowing what our rates are.

I can’t tell you how many times we tried these guys out and it always went the same way…we install their code, wait a couple weeks for the ‘magical’ uptick in rates and end up very disappointed when that never occurs.

Bruce Hollingdrake, Founder & Editor-in-Chief, The Hockey Writers

Late in 2016, I was contacted by yet another service — Ezoic. At this point, I had grown tired of testing out new providers and was hesitant to waste more of my time on another over-promising agency.

This one seemed different, though.

They didn’t want to just dump ad code into our site…they were all about testing ad placements. They wanted us to drop 10 to 15 ad placements on a page and have their system test for all kinds of different scenarios. They also taught us to focus on EPMV, not CPM, which was an eye opener.

EPMV, or Earnings Per Thousand(mille) Visitors, is a measurement of revenue per visitor.  A quick example: Page A has a cpm of $5 – a visitor checks it out then leaves. Good cpm rate but not a great user experience. Now using EPMV, Page A and B have cpm rates of only $3, but your visitor reads Page A then moves on to Page B, giving a better user experience and an EPMV of $6. You’ve maximized that visit.

All of this came with zero up-front costs to us.

The Ezoic Slider

The thing that really hooked me, though, was ‘The Slider’. With the adjustment of a simple slider we could send 10% of our traffic into Ezoic and keep the rest as is.

After a month, we begin noticing that Ezoic’s system seemed to be getting smarter and the EMPV rates had a slight uptick…very promising and a very different experience with an ad partner. The more traffic you send to them the quicker their system will learn, so we were encouraged to nudge the slider a bit more — and saw even better results.

I then decided that Ezoic had shown me enough to convince me they weren’t just another over-promising agency using the same ad codes and the same results as everyone else. My thinking, at this point, was to have an even-strength battle between my old system and this new Ezoic ‘smart’ system.


Ezoic — Website Intelligence for Digital Publishers


I set it up so that 50% of our traffic was going to Ezoic and 50% with my old Ad partners and see who brings in more real dollars.

You can probably guess the results. A substantial out-performance by Ezoic. Enough, in fact, to convince me to move the Slider up to 75% — I still wanted to keep some traffic to my old setup so that I’d have a comparison as the testing and learning continued.

By this time, I had a much clearer understanding of how Ezoic worked and along with enough conversations, emails and skype chats with my Ezoic representative, I had become very confident in their operations and was happy to become partners with them — so much so that I have now moved 100% of my Mobile traffic to them.

3 Months and THW Is Now All Ezoic

It’s been 3 months since ‘The Slider’ (both Mobile and Desktop) has been set to 100% and each month sees continued improvement. This is probably the most encouraging aspect…our rates continue to improve.

Eight months after dropping those first few Ezoic ad codes on our THW pages, I feel I can now give them an unwavering recommendation. I have no doubt that if you try them out for a few months, give their system enough time to learn about your site and your traffic, that you will see terrific results.

It will begin slowly, but once three or four months go by and the performance continues to improve, you’ll be wishing you had started with them much sooner — like I do.

I am personally available to chat more on our partnership with Ezoic anytime — just send an email to editor@thehockeywriters.com. Or, if you want to dive right in and give them a try, just follow this link to Ezoic’s AI system. This is a referral link and we will modestly benefit from you signing up, but I would not recommend them if THW wasn’t a happy Ezoic partner today and in the future.

Please get in touch with me directly if any more info is needed.

*  Update – Feb. 2018 and Ezoic is still our only advertising/optimization partner and we couldn’t be happier.

Facebook Twitter LinkedIn WhatsApp

Get theScore App Now!
Recent Posts
Jan 19th 10:45 AM
Column

Maple Leafs News & Rumors: Andersen, Marner, Spezza & Robertson

Jan 19th 10:35 AM
Philadelphia Flyers

Couturier’s Injury Results in Opportunity for Flyers’ Young Talent

Jan 19th 10:25 AM
Montreal Canadiens

Canadiens Fans & Media Need to Give Drouin His Due

Jan 19th 10:15 AM
All-Star Weekend

1991 NHL All-Star Game & the Gulf War: The Modern NHL in a Time of War

Jan 19th 10:05 AM
Edmonton Oilers

4 Takeaways From the Oilers’ 3-1 Loss to the Canadiens

Jan 19th 9:55 AM
Los Angeles Kings

Kings’ Jeff Carter Playing Much Better After Surgery

Jan 19th 9:45 AM
Toronto Maple Leafs

Maple Leafs’ Takeaways: Andersen’s Back, a New Marner and More D

Jan 19th 9:35 AM
Minnesota Wild

Wild Get Much-Needed Intangibles & Experience With Bonino

Jan 19th 9:25 AM
Colorado Avalanche

Avalanche Look to Gain Momentum on California Road Trip

Jan 19th 9:15 AM
NHL Goaltending

Senators Can Be Optimistic With Comfortable & Confident Murray in Net

Editor’s Picks
World Junior Championship All-Time Leading Scorers

World Junior Championship All-Time Leading Scorers

2021 Guide To the World Junior Championship

2021 Guide To the World Junior Championship

Masthead

Newsletters

RSS Feeds

Privacy Statement

Contact Us

About THW…

Founded in 2009, The Hockey Writers is a premier destination for news and information on everything hockey. Updated daily with news and features from over 130 writers worldwide. Over 2 million monthly readers now come to THW for their hockey fix.

© The Hockey Writers 2020. All rights reserved.
logo
  • HOME
  • Hockey Headlines
  • NHL Rumors
  • North Division
    • Calgary Flames
    • Edmonton Oilers
    • Montreal Canadiens
    • Ottawa Senators
    • Toronto Maple Leafs
    • Vancouver Canucks
    • Winnipeg Jets
  • East Division
    • Boston Bruins
    • Buffalo Sabres
    • New Jersey Devils
    • New York Islanders
    • New York Rangers
    • Philadelphia Flyers
    • Pittsburgh Penguins
    • Washington Capitals
  • Central Division
    • Carolina Hurricanes
    • Chicago Blackhawks
    • Columbus Blue Jackets
    • Dallas Stars
    • Detroit Red Wings
    • Florida Panthers
    • Nashville Predators
    • Tampa Bay Lightning
  • West Division
    • Anaheim Ducks
    • Arizona Coyotes
    • Colorado Avalanche
    • Los Angeles Kings
    • Minnesota Wild
    • San Jose Sharks
    • Seattle Kraken
    • St Louis Blues
    • Vegas Golden Knights
  • World Juniors
  • CHL
    • Ontario Hockey League
    • Quebec Major Junior Hockey League
    • Western Hockey League
  • THW Podcast Network
  • Store
  • FREE Newsletter
  • Search THW
  • More…
    • Join Our Team
    • The THW Archives
    • Prospects
    • The Goalie Page
    • NHL Salary Cap Information