Jeff Morris has been a hockey writer for more than 30 years. He began his career working for small town newspapers in Eastern Ontario before becoming the editor of Canadian Sports Collector magazine in St. Catharines, ON. While there, he also freelanced as a Buffalo Sabres beat writer. Morris would move on to Dallas to become the NHL brand manager at Pinnacle Brands, Inc. From there, he worked in the sports trading card and collectibles division at Shop At Home TV in Nashville and Denver, and then moved to Seattle to be the VP of Marketing at Pacific Trading Cards, Inc. in Seattle. He had continued to cover the NHL as a freelance writer, and while in Seattle, he became a weekly hockey columnist for ESPN.com. During the 2005 NHL lockout, he returned to Ottawa and became a newspaper and magazine publisher and editor, and was also an NHL contributor for Fox Sports Radio. He also began covering the NHL for Hockeyology.com, and also covered the Ottawa Senators for his own publications. He went to Carleton University to study journalism, and graduated as the school's all-time scoring leader in football and was a conference all-star three times. He had several pro tryouts and played semi-pro football for 10 years while pursuing his career as an NHL writer. He remains involved in football as a coach and referee, and is a Canadian Football League off-field official.