James is a graduate of the Northern Alberta Institute of Technology (NAIT), where he studied Broadcasting in the hope of becoming a sports reporter. He coincided his studies with a part-time job at Rogers Place and saw many memorable moments for the Edmonton Oilers.
James currently runs his own YouTube channel and its website, both called From The Anvil. He post regular content about West Ham United - his favourite soccer team - and has appeared on many soccer podcasts. He covers the Vancouver Canucks for The Hockey Writers.