Hockey, Credit Cards and Doughnuts…Smells Like Revenue Dollars To Me Michael Viola | November 4, 2011 Last month I wrote on this site about how the NHL has a chance to increase both their viewership and advertising dollars as a result of the current NBA lockout.…
How Could Toronto Junior Hockey Have Attendance Troubles? Brent Lemon | November 2, 2011 When it comes to spectator sports, Toronto might just be Canada’s first post-hockey town. The Maple Leafs have an absurd 20-year waiting list for season tickets, and they are the…
Bang For The Buck: October Edition Andrew Sykes | November 1, 2011 In what I hope will become a popular occurring segment, I will rank who I think are the top 10 bargain players for their respective teams after each month of the NHL…
Fribourg Setting Early Pace In Swiss NLA- Scoring Race Heats Up Daniel Schöpf | October 29, 2011 With the Swiss hockey season around 20 games into a 50 game schedule, the NLA has an unlikely leader in Fribourg-Gotteron. The French-Swiss team who play out of the 7000…
The Problem with Mandatory Visors in the NHL George Scoville | October 28, 2011 As the controversial debate over mandatory visors in the NHL continues to build steam, a new paper from Alberto Chong (George Washington University, Washington) and Pascal Restrepo (Massachusetts Institute of…
The NHL’s Chance at Ratings Bliss Rich Klennert | October 24, 2011 In the professional sports world there are 4 major leagues they are Major League Baseball, National Basketball Association, National Football League, and National Hockey League. The NFL is top dog,…
The Zoo Crew: NHL Mascots Speak Out Jas Faulkner | October 21, 2011 Among the usual emails about new sponsorships, roster moves and promotions was an AHL recall notice. This time it was from Winnipeg. Unlike the announcements about some phenom with a deadly arm or netminder with superhuman flexibility getting a seat at the big boys table, this press release reported the return of a familiar face to Manitoba’s professional hockey arena. Mick E. Moose would be stepping up as the Jets’ mascot.
Will New Concussion Detection Technology Improve Treatment and Prevention in the NHL? George Scoville | October 19, 2011 X2IMPACT, a Seattle-based company focused on the prevention of Real Sports Brain Injury (rSBI), has partnered with Bite Tech, Inc. to develop mouth guards and headbands that measure the impact…
Does A Team’s Attendance Correlate To Their Official Store Offerings? Jason Sosnovsky | October 17, 2011 When I started writing on The Hockey Writers, I thought that it would be appropriate to get some Florida Panthers shwag. Shwag, or “schwag” depending on your preference, are the…
Data Driving Nashville Predators Ticket Sales Strategy George Scoville | October 6, 2011 The Nashville Predators have CEO Jeff Cogen to thank for new data-driven approaches to building impenetrable balance sheets and legions of new fans with strong ticket sales. Any new American…
Florida Panthers Offer a Great Deal on Season Tickets Jason Sosnovsky | October 3, 2011 Historically, the Florida Panthers have drawn poorly at their home in Sunrise, Florida. Over the last three seasons, the organization ranks 23rd out of 30 teams in average attendance per…
Shanahan Sets Right Tone With Lengthy Suspensions Steve Kendall | September 27, 2011 During his playing days, Brendan Shanahan was a no nonsense player. He came to work, did his job, and expected others to do the same. He was as tough as…
