The Business of Hockey

The Zoo Crew: NHL Mascots Speak Out

Among the usual emails about new sponsorships, roster moves and promotions was an AHL recall notice. This time it was from Winnipeg. Unlike the announcements about some phenom with a deadly arm or netminder with superhuman flexibility getting a seat at the big boys table, this press release reported the return of a familiar face to Manitoba’s professional hockey arena. Mick E. Moose would be stepping up as the Jets’ mascot.

Growing Hockey from the Grassroots Up

NHL expansion into what is often called “nontraditional markets” has led to at least two generations of children watching teams like the Kings, the Coyotes, the Predators, the Lightning and the Capitals with interest. Shane and Shea and Ovi inspire awe in young fans. They also instill the desire in these kids to get on the ice and try it out for themselves.