NHL and NBC Hurt Their Own Cause

As the Los Angeles Kings and New Jersey Devils prepared themselves for Game 3 of the Stanley Cup Finals, many fans had decisions to make in regards to the game.  Amongst those decisions were:  what superstitions must be followed, how to plan other tasks around the game, and most importantly – how to actually watch the game.  After Games 1 and 2 of the finals were televised nationally on NBC, Game 3 could only be found on the NBC Sports Network.  For many fans, myself included, this posed an inconvenient problem as NBC Sports is not a part of many cable packages.

Now let me preface this by saying that I am not your average hockey fan.  I am a die-hard fan in every sense of the term and generally spend over $2,000 annually on season tickets, the NHL Center Ice package, and other hockey memorabilia.  Despite this “qualification”, I do not have NBC Sports because my cable provider is Dish Network.  While I no qualms with their service, it would cost me an extra $15/month to move up to a package with NBC Sports.  The cost hardly seems worth it to gain a few extra games each month, especially when I have already purchased the Center Ice package.  So if a dedicated hockey fan like myself does not have NBC Sports or care to purchase it; what hope is there for the average fan or the casual fan that the NHL is trying to gain?

 

Even with Games 1 and 2 on readily available NBC, the ratings for the Stanley Cup Finals have been subpar.  Game 1 drew an estimated 2.9 million viewers and Game 2 drew an estimated 2.54 million viewers.  Jack Moore of BuzzFeed put those numbers into perspective with this list of 66 shows that had better ratings than either game.  While Moore rightfully acknowledges that different nights and time slots should be judged differently, there is ample evidence that the NHL and NBC are struggling with this year’s finals.  Amongst the shows on that list: The NBA Draft LOTTERY on ESPN (2.95 million viewers) which was on the same night as Game 1, a rerun of America’s Funniest Home Videos on ABC (4.8 million viewers) which I did not know still existed, and Swamp People (4.85 million viewers) on The History Channel.

 

Apparently less exciting than a draft lottery.

With these results, what can be expected from Game 3 on NBC Sports?  According to their website, NBC reaches approximately 99% of television viewing households in the United States.  Nielsen estimates that the number of households with a television is at 114.1 million, suggesting that NBC reaches 112.95 million households.  Despite the large amount of potential viewers, neither finals game drew above 3 million viewers.  Meanwhile, Game 3 was televised on NBC Sports, which only reaches approximately 79 million households in the United States.  Though I may be completely wrong, I would hazard a guess that Game 3 will not top the 2.5 million viewers of Game 2 when there are approximately 34 million fewer households that even have an opportunity to watch the game.

 

While this scenario was likely damaging to the viewership for Game 3, and left me with the options of finding a friend, finding a bar, or using the internet to watch the game; it may be even more damaging for Game 4.

 

The Kings won Game 3 by a score of 4-0 to take a 3-0 series lead over the Devils in the Stanley Cup Finals.  As of right now, Game 4 is still scheduled to be only on the NBC Sports Network, not on NBC.  Therefore, there is a chance that the Stanley Cup, arguably the most storied trophy in sports, may be awarded on cable television to a limited audience.  The NHL and NBC knew this risk existed when they set up the television schedule so that NBC would take Games 1, 2, 5, 6, and 7, while NBC Sports took Games 3 and 4, but was it a risk worth taking?

 

Will this special moment be on cable this year?

Now, as the Kings embark on a historic run through the playoffs, it is simply unfortunate that there exists a chance where everyone may not be able to see the end of it.  Even worse, the casual fan that the NHL hopes to gain will potentially miss out on the special and emotional celebration that we all look forward to at the end of a long season’s journey.  The NHL frequently advertises the playoffs with video clips of players lifting the Stanley Cup, so it’s a downright shame that they are failing to provide everyone with the opportunity to see that moment live.

 

I guess I better start looking for a place to watch Game 4 on Wednesday.

Meesh Shanmugam
Meesh is an attorney and one of the Pittsburgh Penguins Contributing Writers for The Hockey Writers. He also writes for ThePensNation.com. You can contact him on twitter @HockeyMeesh or e-mail HockeyMeesh@gmail.com
Meesh Shanmugam
ICYMI - Thoughts: Game 6 – #Pens Haze Greiss By Blowing Two-Goal Lead in 4-3 (OT) Loss http://t.co/fDWvaPz8ZR Goals: http://t.co/7iAMtevqgH - 2 hours ago

6 Comments

  1. This is the same game of footsie the network formerly known as “OHL” used to play with certain games.  West coast fans couldn’t see certain east coast teams due to internecine network skirmishes over broadcasting rights.  And now, NBC, in conjunction with the NHL Commissioner -whose job is to, evidently, ensure that the NHL never gains a substantive following in the U.S.- continues the grand tradition with this Game 3 & 4 crap of the Cup finals.  Bettman couldn’t have damaged the sport’s highest profile event anymore if he tried.  How does this clown continue to hang on to his job year after year?

    • I would love to have been in on the meeting where they decided Games 3 and 4 would be on cable.  I could even understand Games 2 and 3 (though I would still be quite displeased).  But allowing the Stanley Cup to be handed out on cable seems inexcusable for the growth of the sport.  It’s an easy storyline for the casual fan to hang on to, and it could very well be wasted this year.

  2. Soo Mr. die-hard hockey fan, are you saying that you haven’t watched the playoffs for the last seven seasons?  Maybe it’s time to switch television providers.

    • Same problem every year, I just never had a place to voice it before :-)  My other options for cable are far more expensive over the course of a year for minimal gain unfortunately or I would definitely do that.

  3. To be honest, I think the entire Stanley Cup Final should be on cable. It’s 2012 and many cable shows get bigger ratings than broadcast network shows anyway. Even the NHL has drawn bigger audiences on cable vs. network this year. Scheduling has been a nightmare ever since the league went to broadcast networks for the final and the benefits have been negligible. On cable, the NHL could set their own schedule and be done with the playoffs in late May. No more waiting for May sweeps before the final can begin.

    • I definitely see your point, especially with the scheduling since this year’s schedule has included quite a few breaks.  I just would hope that the game would grow more quickly on a broadcast network (in theory of course).  Great point on the scheduling though.

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