Posts About "2016 World Cup of Hockey"
Tape2Tape: Marchand, The NHL's Super Villain
December 15th, 2016 Nowadays, most of us have seen a good old superhero movie. I mean, you can’t really go to the theatre anymore without there being a Marvel or DC Comic film playing. And for every superhero, there has to be some kind of villain. Now, for those of you who haven’t seen a superhero flick, I’m about to spoil some of the plot line for...
NHL Makes Right Play with Latest Commercial
October 5th, 2016 While the World Cup of Hockey was met with mixed reviews, the NHL's marketing around the event and its ability to relate it back to its original product offering (the NHL season) is spot on. Check out the After They Play for the World, They Play for You spot: Creating an Integrated Message As you can see, the NHL not only...
Stamkos Needs to Rebound from World Cup
October 3rd, 2016 Steven Stamkos was one of 23 Canadians who received the honour of representing Canada at the World Cup of Hockey in Toronto these past few weeks, carrying out a young hockey player’s dream of one day donning the red and white maple leaf for a country that lives and breathes for the game of hockey. Unfortunately, Stamkos’...
Red Wings World Cup Takeaways
October 1st, 2016 Now that the 2016 World Cup of Hockey is over, the participating Detroit Red Wings players are set to join their teammates for the remainder of the preseason. Team Europe forwards Tomas Tatar, Frans Nielsen, and Thomas Vanek were the last to be eliminated, having lost to tournament host Canada and Mike Babcock. Even with captain...
Lanny McDonald, the World Cup and Dreams of Playing Hockey
September 27th, 2016 With the hype that surrounded the revamped World Cup of Hockey leading up to the middle of this month, it seemed only fitting that Scotiabank would release arguably one of the best hockey commercials in recent memory. The commercial - part of the bank’s fifth season initiative aimed to connect young players with the great game of...
Sweden Shouldn't Take Europe Lightly
September 25th, 2016 Team Sweden earned first place in Group B at the World Cup of Hockey thanks to their defeat of Team Russia in game one of the tournament. In doing that, they stayed away from Team Canada in the semi-finals, earned a greater chance of advancing to the final series and instead drew the newly-formed Team Europe in the lead-up match to the...
