The NHL’s Chance at Ratings Bliss Rich Klennert | October 24, 2011 In the professional sports world there are 4 major leagues they are Major League Baseball, National Basketball Association, National Football League, and National Hockey League. The NFL is top dog,…
The Zoo Crew: NHL Mascots Speak Out Jas Faulkner | October 21, 2011 Among the usual emails about new sponsorships, roster moves and promotions was an AHL recall notice. This time it was from Winnipeg. Unlike the announcements about some phenom with a deadly arm or netminder with superhuman flexibility getting a seat at the big boys table, this press release reported the return of a familiar face to Manitoba’s professional hockey arena. Mick E. Moose would be stepping up as the Jets’ mascot.
Will New Concussion Detection Technology Improve Treatment and Prevention in the NHL? George Scoville | October 19, 2011 X2IMPACT, a Seattle-based company focused on the prevention of Real Sports Brain Injury (rSBI), has partnered with Bite Tech, Inc. to develop mouth guards and headbands that measure the impact…
Does A Team’s Attendance Correlate To Their Official Store Offerings? Jason Sosnovsky | October 17, 2011 When I started writing on The Hockey Writers, I thought that it would be appropriate to get some Florida Panthers shwag. Shwag, or “schwag” depending on your preference, are the…
Data Driving Nashville Predators Ticket Sales Strategy George Scoville | October 6, 2011 The Nashville Predators have CEO Jeff Cogen to thank for new data-driven approaches to building impenetrable balance sheets and legions of new fans with strong ticket sales. Any new American…
Florida Panthers Offer a Great Deal on Season Tickets Jason Sosnovsky | October 3, 2011 Historically, the Florida Panthers have drawn poorly at their home in Sunrise, Florida. Over the last three seasons, the organization ranks 23rd out of 30 teams in average attendance per…
Shanahan Sets Right Tone With Lengthy Suspensions Steve Kendall | September 27, 2011 During his playing days, Brendan Shanahan was a no nonsense player. He came to work, did his job, and expected others to do the same. He was as tough as…
Growing Hockey from the Grassroots Up Jas Faulkner | September 27, 2011 NHL expansion into what is often called “nontraditional markets” has led to at least two generations of children watching teams like the Kings, the Coyotes, the Predators, the Lightning and the Capitals with interest. Shane and Shea and Ovi inspire awe in young fans. They also instill the desire in these kids to get on the ice and try it out for themselves.
New NHL Social Media Guidance Shouldn’t Be a Problem for Preds George Scoville | September 15, 2011 The National Hockey League has released a new social media policy for players and teams, effectively putting teams in blackout mode on game day. ESPN.com (!) has the skinny on…
Nashville Predators Ticket News A Mixed Bag George Scoville | September 12, 2011 I admit: I really, really hate when someone from another NHL city knocks the Nashville Predators for their spotty record on paid attendance. The conclusion is always, “TRASHVILLE ISN’T A HOCKEY…
Winnipeg Jets snag groundbreaking regional TV deal with TSN Terrance Gavan | August 31, 2011 Beyak, Munz become “Voice of the Jets” By Terrance Gavan – THW Correspondent When 15,000 season tickets for the Winnipeg Jets sold out in 17 seconds, umm, 17 minutes, umm;…
LL Cool H: Washington’s Club Scarlet Proves Ladies Love Ice Hockey Jas Faulkner | August 29, 2011 The Capitals’ Hockey and Heels events are what glue gun goddess Martha Stewart would call “a good thing”. They have always provided a strong turnout and a nice bit of change for the club’s charitable foundation. After all, what’s so positive about robust sales, positive press and feelgood moments for women who love The Kremlin on the Potomac? Everything.
