Jets 2022 Reverse Retro a Good But Imperfect Homage to 90s Era Declan Schroeder | October 21, 2022 The Winnipeg Jets have finally thrown in back to 1990s era with their new Reverse Retro jersey. It’s good, but not perfect. Breaking Down the Reverse Retro Redux The jersey,…
Maple Leafs Insult Fans With Reverse Retro 2022 Reveal Shaun Filippelli | October 21, 2022 There’s no denying that the Toronto Maple Leafs are one of the most storied franchises in the NHL. They’ve had over 100 years to write additional chapters, witnessing their share…
Lightning’s Reverse Retro 2.0 Is a Perfect Rendition of a Bad Time Eugene Helfrick | October 21, 2022 A common complaint about the Tampa Bay Lightning’s brand in recent years has been its uniform. While the team has seen unbridled success on the ice while wearing their current…
Adidas’ NHL Jersey Advertising Targeted in Florida Lawsuit Ben Wagner | April 25, 2022 Earlier this week, sports apparel manufacturing giant Adidas, currently the contracted producer of National Hockey League jerseys as well as the exclusive kit producers of international soccer powerhouses Manchester United…
Winnipeg Jets’ Reverse Retro Uniform Underwhelms Declan Schroeder | November 17, 2020 The trend of disappointing Winnipeg Jets’ alternate jerseys continues. Two years after whiffing hard with the bland and boring Aviator concept, the Jets have swung and missed again with the…
Jets New Alternate Jersey Misses the Mark Declan Schroeder | September 16, 2018 Winnipeg Jets fans have waited eight full seasons for their team to get a permanent third jersey. The alternate duds, which were long overdue and unveiled Friday, were definitely not worth the…
Jets Overdue for an Alternate Jersey Declan Schroeder | June 26, 2018 A couple of teams unveiled brand new alternate jerseys at the 2018 NHL Draft this past weekend, but the Winnipeg Jets were not among them. Prior to the 2017-18 season, Adidas took…
Devils “New” Jersey Draws Mixed Reviews Michael Gwizdala | June 24, 2017 Ask a New Jersey Devils fan for their opinion on anything and one will no doubt receive a candid response. The unveiling of the new Adidas themed sweaters are hardly…
The Imminent Arrival of NHL Jersey Ads Tony Wolak | May 10, 2017 When you enter an NHL arena, you’ll notice that there are ads on just about every surface that will allow for it – just look around next time you attend…
NHL Unveiling New Adidas Jerseys At Draft Shane Sander | May 8, 2017 The wait is almost over! A source informed Minneapolis Star-Tribune reporter Michael Russo that the much-anticipated new Adidas jerseys would be unveiled at the NHL Draft in June. Russo went on…
NHL, Adidas Announce Partnership Michael Straw | September 15, 2015 One of the worst kept secrets became official on Tuesday when the NHL officially announced its partnership with Adidas that will see the apparel company become the official outfitter for…
Maple Leafs Minute: NHL Jerseys & Corporate Sponsorship Nicco Cardarelli | August 21, 2015 With the NHL and Adidas coming to terms on a new apparel deal (starting in 2017-18), it seems almost inevitable that the NHL is moving closer towards having advertisements and…
