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The Hockey Writers
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Adidas Jerseys

Adidas’ NHL Jersey Advertising Targeted in Florida Lawsuit

Ben Wagner | April 25, 2022

Earlier this week, sports apparel manufacturing giant Adidas, currently the contracted producer of National Hockey League jerseys as well as the exclusive kit producers of international soccer powerhouses Manchester United…

Winnipeg Jets’ Reverse Retro Uniform Underwhelms

Declan Schroeder | November 17, 2020

The trend of disappointing Winnipeg Jets’ alternate jerseys continues. Two years after whiffing hard with the bland and boring Aviator concept, the Jets have swung and missed again with the…

Jets New Alternate Jersey Misses the Mark

Declan Schroeder | September 16, 2018

Winnipeg Jets fans have waited eight full seasons for their team to get a permanent third jersey. The alternate duds, which were long overdue and unveiled Friday, were definitely not worth the…

Jets Overdue for an Alternate Jersey

Declan Schroeder | June 26, 2018

A couple of teams unveiled brand new alternate jerseys at the 2018 NHL Draft this past weekend, but the Winnipeg Jets were not among them. Prior to the 2017-18 season, Adidas took…

Devils “New” Jersey Draws Mixed Reviews

Michael Gwizdala | June 24, 2017

Ask a New Jersey Devils fan for their opinion on anything and one will no doubt receive a candid response. The unveiling of the new Adidas themed sweaters are hardly…

The Imminent Arrival of NHL Jersey Ads

Tony Wolak | May 10, 2017

When you enter an NHL arena, you’ll notice that there are ads on just about every surface that will allow for it – just look around next time you attend…

NHL Unveiling New Adidas Jerseys At Draft

Shane Sander | May 8, 2017

The wait is almost over! A source informed Minneapolis Star-Tribune reporter Michael Russo that the much-anticipated new Adidas jerseys would be unveiled at the NHL Draft in June. Russo went on…

NHL, Adidas Announce Partnership

Michael Straw | September 15, 2015

One of the worst kept secrets became official on Tuesday when the NHL officially announced its partnership with Adidas that will see the apparel company become the official outfitter for…

Maple Leafs Minute: NHL Jerseys & Corporate Sponsorship

Nicco Cardarelli | August 21, 2015

With the NHL and Adidas coming to terms on a new apparel deal (starting in 2017-18), it seems almost inevitable that the NHL is moving closer towards having advertisements and…

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Top Stories

Oilers’ Koskinen Believed to Have Deal Overseas for 2022-23 Season

NHL Rumors: Canadiens, Bruins, Oilers, Penguins

Red Wings & Maple Leafs Could Help Each Other with Offseason Trade

2022 Stanley Cup Playoffs Coverage

2022 Stanley Cup Playoffs Alternate Logo

Recent headlines

Oilers’ Koskinen Believed to Have Deal Overseas for 2022-23 Season

Oilers Columnist Suggests Draisaitl & Nurse Should Rest Due to Injury

Oilers News & Rumors: Nurse, Smith, Koskinen, Holloway

Islanders’ Player Grades 2021-22: Defense & Goalies

Daniil Orlov – 2022 NHL Draft Prospect Profile

The Greatest Team of All Time: The Montreal Junior Canadiens

Stan Mikita: A True Chicago Legend

Top 10 Worst Mike Milbury Moves

Islanders Have Options For a Left-Side Defenseman This Offseason

Flyers’ Nick Seeler Signing Gives Young Defensemen Time to Develop

Maple Leafs News & Rumors: Marner, Spezza & Giordano

NHL Rumors: Canadiens, Bruins, Oilers, Penguins

3 Takeaways from the Avalanche’s Loss to the Blues in Game 2

Bruins Mailbag: Lysell, Sweeney, Potential Offseason Moves & More

Reviewing Maple Leafs’ Keys to the 1st Round: What Went Wrong?

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© 2022 The Hockey Writers
  • NHL Teams
    • Atlantic Division
      • Boston Bruins
      • Buffalo Sabres
      • Detroit Red Wings
      • Florida Panthers
      • Montreal Canadiens
      • Ottawa Senators
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      • Toronto Maple Leafs
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Recent Posts

  • Oilers’ Koskinen Believed to Have Deal Overseas for 2022-23 Season
  • Oilers Columnist Suggests Draisaitl & Nurse Should Rest Due to Injury
  • Oilers News & Rumors: Nurse, Smith, Koskinen, Holloway
  • Islanders’ Player Grades 2021-22: Defense & Goalies
  • Daniil Orlov – 2022 NHL Draft Prospect Profile