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Author archives: Jason Sosnovsky

Jason grew up rooting for the Red Wings until his hometown of Atlanta got the Thrashers in 1999, so much for that. He is a Northwestern University alum and current 3L at the University of Miami School of Law. He is also the President of the Entertainment & Sports Law Society at the law school.

Website: http://www.linkedin.com/in/jasonsosnovsky

Gentlemanly Brian Campbell Finalist For The Lady Byng Memorial Trophy

Earlier in the NHL season, I wrote about Brian Campbell and his chance to win the Norris Trophy for the National Hockey League’s best defenseman. Campbell had an outstanding regular season this year for the Florida Panthers and was exactly the top level defenseman that the team needed. Campbell had 4 goals, 49 assists, and ...

The Secondary Market For Tickets Is An Unclear World

Nowadays, many of us get our tickets through secondary markets. Whether it’s StubHub, eBay, Vivid Seats, or any one of many others, we go to these sites in order to find tickets to a sold out game or perhaps a good deal if teams are selling tickets at a price we’re not willing to pay. ...

Why The NHL Was More Successful Than The MLB In Opening Their Season Abroad

The Major League Baseball season is underway! Music to the ears of many people including hockey fans. Although attention will undoubtedly be on the Stanley Cup Playoffs in cities like Chicago, New York, Boston, and St. Louis, there is no doubt that these cities love their baseball teams. But, did you know that Opening Day ...

“Because It’s The Cup” – The NHL’s New Marketing Campaign

I recently began a subscription to the Sports Business Daily and Sports Business Journal. These are both great resources for relevant, timely sports business news. On the day I began reading, I came across an article about the National Hockey League’s proposed marketing campaign for the Stanley Cup Playoffs. (You may need a subscription to ...

Panthers Will Thrive Due to Deadline of Saturday, April 7

There is nothing like a bit of urgency to get us moving in the right direction. When a deadline approaches, we worker longer hours, we study harder, and we put forth more effort. Sometimes, we can’t even be productive until a hard deadline. I hear it all the time as a law student – “I’m ...

Why The NHL And Its Teams Should Be Using Twitter Chats

There is a new and hot trend in social media – the Twitter chat. A Twitter chat occurs on Twitter when participants have a conversation and apply a unique tag in order to organize their discussion. One of the most popular Twitter chats is tagged with #sbchat and was started by J.W. Cannon and Lou ...

Pinterest – The NHL’s Newest Opportunity To Build “Super Fans”

Last week, we looked at Michael Yormark’s use of Twitter and discussed the popular social network’s value in connecting with fans. I pointed out that I thought Yormark, the President and COO of Sunrise Sports & Entertainment (SSE) did a great job with Twitter, and many executives and players would be wise to follow his ...

Michael Yormark Is The Panthers’ Tweeting Star

We all love Twitter for the insight that it gives to our favorite teams, players, and celebrities. We get photos from team planes, locker rooms, and nights on the town. We learn what our favorite people like to eat, what their favorite music is, and what they are paying attention to in current events. Not ...

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