Panthers-Golden Knights Final Ensures a First-Time Cup Winner Stephen Ground | May 31, 2023 Every team’s ultimate goal is to win the Stanley Cup. But there is a reason that it is considered the hardest prize to claim in sports. The NHL playoffs are…
“Because It’s The Cup” Commercials Miss The Mark Geoff Rosenthal | March 29, 2012 Two years ago, the NHL marketing team took sports commercials to a new level by introducing the “History Will Be Made” ad campaign. Combining some of hockey’s most famous moments…
“Because It’s The Cup” – The NHL’s New Marketing Campaign Jason Sosnovsky | March 22, 2012 I recently began a subscription to the Sports Business Daily and Sports Business Journal. These are both great resources for relevant, timely sports business news. On the day I began…
Canucks must embrace the role of the villain Cam Charron | June 13, 2011 In the end, they looked dazed and unassuming. There was never a team so clayed in a mould that was so unable to live up to their tremendous expectations. This…
NHL Needs Bruins-Canucks to go Seven Games Kevin Wetzel | June 12, 2011 Hockey fans know the Stanley Cup Finals as a tale of two cities. Pure domination when games are played in one [Boston] versus some of the tightest, well played hockey…