New Media Driving Hockey’s Growth Leah Dyck | January 10, 2017 Throughout the last two decades, the popularity and participation of hockey have increased around the world. The underlying driving force of hockey’s growth is the result of increased media coverage. This…
Golden Knights Trademark Status Tony Wolak | January 9, 2017 Following an inauspicious, technical difficulty-filled arrival into the NHL, the Vegas Golden Knights hit another road block last month when it was announced that their trademark application was denied by…
NHL Makes Right Play with Latest Commercial Joseph Vito DeLuca | October 5, 2016 While the World Cup of Hockey was met with mixed reviews, the NHL’s marketing around the event and its ability to relate it back to its original product offering (the NHL…
The NHL Needs the Olympics Matt Brauckmann | September 26, 2016 If you have been paying attention to the hockey world lately, you may have realized that international hockey has been front and center. The World Cup of Hockey is an…
The Impact of the World Cup of Hockey: A Panel Discussion Brianne Spiker | September 18, 2016 When it comes to growing any sport, it takes a lot of time and effort. The NHL has focused on promoting the league from non-traditional markets in the United States…
Can the NHL Schedule a Scoring Increase? Matt Pryor | September 1, 2016 One of the National Hockey League’s top concerns of the past several years has been the steady decline in scoring. Many schemes to reverse the trend have been bandied about,…
Minor Hockey Market Booming in Toronto Leah Dyck | August 10, 2016 The next season of minor hockey is just around the corner, and players everywhere are preparing for the next steps in their hockey journey. For guys ages 15-17, the 2016-17…
NHL Needs to Show McDavid and Eichel In Primetime The Hockey Writers | August 9, 2016 In a League where the team always comes first, the NHL needs to take a page out of the NBA playbook and put players on center stage, specifically Connor McDavid…
Iconic Players and the NHL Salary Cap Zeke | July 7, 2016 Former baseball pitcher turned author Jim Bouton famously observed: “You spend a good piece of your life gripping a baseball and in the end it turns out that it was…
Information or Instinct? The New World of Hockey Analytics Dean Plunkett | May 8, 2016 When the Arizona Coyotes hired 26-year-old John Chayka as their new general manager, it was headline news across the NHL. It was also the latest indication of hockey’s evolution into…
Chayka Hiring Opening the Secluded Door The Hockey Writers | May 5, 2016 John Chayka was named the eighth general manager in the history of the Winnipeg Jets/Arizona Coyotes on Thursday. His appointment to the position makes him the youngest GM in pro…
Behind Hockey Operations: An Exclusive Interview With Mark Howe Michael Pityk | March 25, 2016 On March 23rd I was joined by Mark Howe in an exclusive interview. Mark Howe is a former professional hockey player from 1973-1995. He played left-wing from 73-79, defense from 79-95…